Home page Articles Marketing Create inbound marketing content of the right length to drive traffic and close sales Create inbound marketing content of the Whatsapp Mobile Number List right length to drive traffic and close sales Posted: 2022-04-08If you're a content marketer helping your business succeed with They Ask, You Answer , you're probably being pulled in two directions at once: Free Course: They Ask, You Answer the Fundamentals with Marcus Sheridan Your sales team wants content that directly answers customer questions so they can integrate it directly into the sales process.
When prospects can read a complete and clear answer to their question, the next sales call can go faster and be more productive.At the same time, your marketing team wants broad, premium content that will rank well in search results and drive hordes of organic traffic to Whatsapp Mobile Number List your site.You know content length is a big factor in SEO, but your sales team needs to close deals — and they're hesitant to send out an overly long article that could scare off prospects. So, can a single piece of content be useful in both cases?
At IMPACT, we've helped thousands of businesses create content marketing funnels and content creation programs that attract qualified buyers through organic search and help the sales team close deals faster.The short answer is yes, the Whatsapp Mobile Number List same content can do both.We'll explain exactly how you can help both sides at once, and then look at specific examples of inbound marketing content to see how it's done.Can the same content serve both purposes?Ultimately, you have limited content creation resources. Maybe you're the only writer and have a limited number of hours each week to produce the content everyone wants. So,